The Invisible Hands Behind Every Cup 🇬🇧

The Challenge of the Tea World: Sustainability in Focus

Tea is the world’s most popular beverage after water—every day we enjoy around 5 billion cups. But behind this enjoyment lies an industry whose production methods significantly strain both the environment and the social structures in the growing regions. In this post, we explore the challenges of tea production and show how sustainable approaches can shape the future of this industry.

The Dark Side of Tea Production

Most tea plants are grown in vast monocultures that require heavy use of fertilizers and pesticides. These chemicals not only damage the environment but also pose health risks to tea workers. Moreover, tea cultivation contributes to the deforestation of valuable tropical forests, threatening biodiversity and destroying sensitive ecosystems. Every time a forest disappears, we lose a part of our future.

The Invisible Hands Behind Every Cup

But the ecological issues are just part of the story. The people who pick and process the tea often work under conditions we can barely imagine. Low wages, unsafe working conditions, and deeply ingrained gender inequalities shape the daily lives of many tea workers. Sabita Banerji, founder of the International Roundtable for Sustainable Tea (THIRST), aptly describes the tea industry as “an industry from the 19th century that now struggles to survive in the 21st century.” These words remind us that behind every cup of tea are people who often have very little to live on.

A Different Path: Arctic Matcha – Rethinking Sustainability

However, it doesn’t have to be this way. There are already initiatives that show a different way of doing things. Our Arctic Matcha Tea is an example of how tea production can be designed to both protect the environment and address social issues. In the harsh yet impressively diverse landscapes of the Arctic, we rely on sustainable agriculture where different plant species grow harmoniously together and protect each other. This natural balance not only gives a unique flavor but also preserves the delicate ecosystem. For us, sustainability is not just a buzzword—it’s at the core of what we do.

Why Health and Sustainability Are Inextricably Linked

What we eat and drink has a direct impact on our health. But just as important is how these products are produced. Our Arctic Matcha Tea is grown and processed with the utmost care to ensure it is not only delicious but also healthy. For us, sustainability means respecting and understanding nature—and these principles are reflected in every step of our production. Only by doing this can we remain healthy in the long term while protecting our planet.

The Power of Nature: A Tea That Gives More

Sustainability and beauty go hand in hand. They create a sense of well-being that is deeply rooted in our connection to nature. In the wild, untouched nature of the Arctic, the plants we use for our tea grow under unique conditions. These plants have adapted to extreme conditions over millennia—and this resilience is reflected in every sip of our tea. When you drink our Arctic Matcha, you’re tasting not just tea but also the purity and strength of nature.

Rethinking Health: More Than Just Nutrition

Health is more than just good nutrition—it’s an attitude towards the world and ourselves. It’s about how we shape our daily lives, how we take care of ourselves, and our environment. In a world that often seeks quick solutions, we take a different approach. Our Arctic Matcha represents a holistic, sustainable lifestyle that combines design and functionality. Every product we create tells a story—the story of how things can be done differently, and that a healthier world is possible.

Sustainability: Ecological and Social

Ecological sustainability goes hand in hand with social sustainability. We are at a point where we need to reassess how we consume. It’s not just about what we eat and drink, but also how these things are produced and how much we really need. Perhaps it’s time to consume less—but better, more consciously, and with greater respect for nature. Sustainability starts with ourselves, and every small step counts.

Closing Thoughts

The next time you enjoy a cup of tea, think about the journey the tea leaves have taken. Think about the people and nature behind it. And perhaps you’ll try our Arctic Matcha—a tea that not only tastes good but also does good. Let’s work together to shape a future worth living in, for ourselves and our planet.